Marketing needs a launch date, engineering needs reliability. Start by reframing deadlines as risk windows, not promises. Offer two credible delivery packages with explicit trade-offs: a faster path with narrower scope and a slower option with robustness. Ask each side to articulate what failure looks like in their world, then co-author a mitigation table. Document the decision and set an interim review to adjust safely. This approach honors realities, avoids heroics, and converts conflict into transparent sequencing that leadership can endorse confidently.
Legal teams prioritize by risk and clarity. Send a concise brief with purpose, user impact, specific questions, and proposed redlines. Include what you can defer, what you cannot launch without, and the external dates driving urgency. Offer a short call with two time options and promise a one-page follow-up. This reduces cognitive load and signals partnership. When I used this template, response time halved because counsel saw I respected their queue. Ask for a clear next step, not generic approval, to accelerate movement.
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